CSL Software Resources Ltd

1. Search Engine Optimization (SEO) ✔ Execute On-Page, Off-Page, and Technical SEO strategies to improve organic search rankings and visibility for B2B software products, including ERP, HRIS, and other business solutions. ✔ Conduct regular keyword research, search intent analysis, competitor research, and content gap analysis to identify opportunities for organic growth. ✔ Perform comprehensive website SEO audits and identify issues related to crawlability, indexing, site structure, page speed, meta tags, structured data, and internal linking. ✔ Monitor and optimize website performance, technical SEO health, and user experience to support sustainable organic traffic growth. ✔ Track, analyze, and report SEO performance using Google Analytics 4, Google Search Console, and other relevant SEO tools. 2. Social Media Management & Brand Engagement ✔ Manage, maintain, and grow the company's official LinkedIn, Facebook, YouTube, and other relevant social media platforms. ✔ Develop and maintain an engaging content calendar tailored to B2B audiences, business professionals, and corporate decision-makers. ✔ Create and publish informative, promotional, and technology-focused content that strengthens the company's online presence and brand visibility. ✔ Monitor social media analytics, audience engagement, comments, messages, and inbox queries, and respond or coordinate responses appropriately. ✔ Develop engaging social media graphics, promotional banners, short-form videos, and other visual content to support marketing campaigns and brand communication. ✔ Write clear, engaging, and audience-focused social media captions, promotional copy, and technology-related content. 3. Performance Marketing & Campaign Execution ✔ Plan, execute, monitor, and optimize paid digital marketing campaigns across platforms such as Meta Ads, LinkedIn Ads, and Google Ads, as required. ✔ Develop campaign strategies focused on generating qualified B2B leads, increasing brand awareness, and supporting sales objectives. ✔ Monitor campaign performance, analyze key metrics, and make data-driven adjustments to improve lead quality, conversion rates, and campaign ROI. ✔ Coordinate with the sales and relevant internal teams to ensure effective lead generation, follow-up, and conversion. ✔ Stay updated with the latest SEO, social media, digital marketing, search trends, and advertising platform developments to continuously improve marketing performance.