Assistant Manager – Digital Marketing (SEO & Social Media)

✔ Age: 22 to 30 years

1. Search Engine Optimization (SEO)

✔ Execute On-Page, Off-Page, and Technical SEO strategies to improve organic search rankings and visibility for B2B software products, including ERP, HRIS, and other business solutions.

✔ Conduct regular keyword research, search intent analysis, competitor research, and content gap analysis to identify opportunities for organic growth.

✔ Perform comprehensive website SEO audits and identify issues related to crawlability, indexing, site structure, page speed, meta tags, structured data, and internal linking.

✔ Monitor and optimize website performance, technical SEO health, and user experience to support sustainable organic traffic growth.

✔ Track, analyze, and report SEO performance using Google Analytics 4, Google Search Console, and other relevant SEO tools.

2. Social Media Management & Brand Engagement

✔ Manage, maintain, and grow the company's official LinkedIn, Facebook, YouTube, and other relevant social media platforms.

✔ Develop and maintain an engaging content calendar tailored to B2B audiences, business professionals, and corporate decision-makers.

✔ Create and publish informative, promotional, and technology-focused content that strengthens the company's online presence and brand visibility.

✔ Monitor social media analytics, audience engagement, comments, messages, and inbox queries, and respond or coordinate responses appropriately.

✔ Develop engaging social media graphics, promotional banners, short-form videos, and other visual content to support marketing campaigns and brand communication.

✔ Write clear, engaging, and audience-focused social media captions, promotional copy, and technology-related content.

3. Performance Marketing & Campaign Execution

✔ Plan, execute, monitor, and optimize paid digital marketing campaigns across platforms such as Meta Ads, LinkedIn Ads, and Google Ads, as required.

✔ Develop campaign strategies focused on generating qualified B2B leads, increasing brand awareness, and supporting sales objectives.

✔ Monitor campaign performance, analyze key metrics, and make data-driven adjustments to improve lead quality, conversion rates, and campaign ROI.

✔ Coordinate with the sales and relevant internal teams to ensure effective lead generation, follow-up, and conversion.

✔ Stay updated with the latest SEO, social media, digital marketing, search trends, and advertising platform developments to continuously improve marketing performance.