Sr. ASM/ASM, Institution Sales (Consumer Brands)

Achieve area and channel-wise sales, revenue, and profitability targets through effective sales strategies.

Identify and develop new B2B clients, including pharmaceutical manufacturers and companies with in-house sales teams.

Lead and supervise the sales team by setting KPIs, reviewing performance, and providing regular coaching.

Build strong relationships with key clients, decision-makers, distributors, and channel partners, including contract negotiations.

Drive business growth through customer retention, cross-selling, upselling, account expansion, and wider market coverage.

Monitor competitors, pricing, promotions, customer needs, and market trends to identify new opportunities.

Prepare sales forecasts, channel business plans, action plans, and monitor sales pipeline performance.

Monitor customer credit limits, payment status, and account profitability.

Coordinate with Supply Chain, Finance, Marketing, Customer Service, and other teams to ensure product availability and smooth service.

Prepare sales reports and management presentations while ensuring regulatory compliance and proper maintenan