SEO, GEO & AEO Specialist - Organic Growth

Key Performance Indicators (KPIs)

The successful candidate will be measured based on:

• Organic traffic growth

• Growth in qualified organic leads/conversions

• Keyword ranking improvements

• Growth in non-branded organic visibility

• SERP feature / answer visibility

• AI search / generative search visibility

• Organic conversion rate

• Domain and topical authority growth

• Quality and effectiveness of SEO/GEO/AEO initiatives

• Organic revenue contribution

Job Context

Euro Foods Group is seeking an experienced SEO, GEO & AEO Specialist to drive organic growth across the UK, EU, and US markets. The role focuses on improving visibility, qualified traffic, brand authority, and conversions across Google and AI-powered search platforms through strategic and hands-on SEO, GEO, and AEO initiatives.

Key Responsibilities

SEO

• Develop international SEO strategies for the UK, EU, and US markets.

• Conduct keyword, search intent, competitor, and SERP analysis.

• Manage Technical, On-Page, Off-Page, Local, and International SEO.

• Optimize site structure, internal linking, metadata, URLs, schema, and Core Web Vitals.

• Identify and resolve crawling, indexing, and ranking issues.

• Monitor GSC, GA4, rankings, traffic, CTR, conversions, and revenue.

GEO – Generative Engine Optimization

• Improve brand and product visibility across AI-powered search and answer engines.

• Optimize content for AI discovery, citation, and accurate information retrieval.

• Strengthen brand/entity authority and topical relevance.

• Monitor AI-generated mentions and adapt strategies to evolving AI search trends.

AEO – Answer Engine Optimization

• Optimize content for Featured Snippets, PAA, conversational search, and AI answers.

• Identify question-based opportunities and create answer-focused content.

• Use FAQs, headings, structured data, tables, and lists to improve answer visibility.

• Develop strategies for zero-click and conversational searches.

Organic Growth & Content

• Build and execute SEO/GEO/AEO growth strategies aligned with business goals.

• Develop topic clusters, content briefs, and editorial guidelines.

• Identify content gaps and growth opportunities through competitor and market analysis.

• Collaborate with writers, developers, designers, and marketing teams.

• Lead link-building and digital PR initiatives focused on quality and authority.

• Optimize landing pages and content to improve organic conversions.

• Analyze performance and provide data-driven recommendations.