Sheba Holdings Limited

Job Summary The Digital Marketing Executive/Manager – Real Estate will be responsible for planning and executing digital marketing strategies to promote the company’s real estate projects, apartments, commercial spaces, properties, and brand The role focuses on performance marketing, lead generation, social media management, Meta Ads, Google Ads, CRM lead management, content planning, campaign optimization, and improving digital lead-to-sales conversion Key Responsibilities ✔ Develop, plan, and execute digital marketing strategies and campaigns to promote real estate projects, properties, apartments, commercial spaces, and the company brand ✔ Plan, launch, manage, and optimize Facebook Ads, Instagram Ads, Google Ads, and other digital advertising campaigns ✔ Develop targeted lead generation campaigns for apartments, commercial properties, land projects, and other real estate offerings ✔ Monitor and analyze campaign performance using key metrics such as CPL, CTR, conversion rate, lead quality, CPA, engagement, and marketing ROI ✔ Continuously optimize campaigns, budgets, audiences, ad creatives, and bidding strategies to improve lead quality, cost efficiency, and conversion performance ✔ Manage the company’s Facebook, Instagram, and other social media pages and maintain consistent digital brand communication ✔ Develop and manage weekly and monthly social media content calendars aligned with business goals and promotional campaigns ✔ Generate creative content ideas for Facebook posts, Reels, short videos, property showcases, promotional campaigns, and digital marketing activities ✔ Coordinate with Graphic Designers, Video Editors, Content Writers, Sales Teams, and other internal departments to ensure timely development and delivery of marketing materials ✔ Monitor competitor activities, real estate market trends, audience behavior, customer preferences, and digital marketing developments to identify new growth opportunities ✔ Manage, organize, and optimize incoming leads through CRM and digital lead management systems ✔ Monitor lead quality and work closely with the Sales Team to improve lead nurturing, follow-up, and lead-to-sales conversion rates ✔ Analyze customer and campaign data to identify high-performing audiences, locations, property segments, creatives, and marketing channels ✔ Prepare regular reports covering campaign performance, lead generation, lead quality, engagement, conversions, advertising costs, and marketing ROI ✔ Plan and implement remarketing, retargeting, and customer lifecycle campaigns to re-engage prospects and improve conversion opportunities ✔ Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies to identify the most effective approaches ✔ Manage and optimize the company’s Google Business Profile and support website content management ✔ Implement basic SEO activities, including keyword-focused content, website optimization, and digital visibility improvements ✔ Work closely with the Sales Team to understand customer requirements, common objections, lead quality issues, and sales feedback and use these insights to improve digital campaigns ✔ Explore and implement relevant AI tools for content creation, audience research, campaign analysis, marketing automation, and productivity improvement ✔ Stay updated with the latest Meta Ads, Google Ads, AI marketing tools, SEO practices, social media trends, real estate digital marketing strategies, and advertising platform updates ✔ Identify new digital channels, campaign formats, and marketing opportunities that can increase brand awareness, qualified leads, property inquiries, and real estate sales ✔ Perform other digital marketing, social media, lead generation, and marketing-related responsibilities assigned by management