Digital Marketer
North Sea Developers & Housing Ltd.
Key Responsibilities
Develop and execute digital marketing strategies to strengthen brand awareness, increase website traffic, generate leads, and drive sales.
Manage and optimize social media channels, including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
Plan, create, and publish engaging digital content such as social media posts, graphics, videos, blogs, and promotional materials.
Run and optimize paid advertising campaigns using Meta Ads, Google Ads, and other suitable advertising platforms.
Perform keyword research, SEO, and website optimization to improve search rankings and online visibility.
Analyze marketing performance using Google Analytics, Google Search Console, and advertising platform insights.
Monitor campaign KPIs, prepare performance reports, and recommend data-driven improvements based on results and market trends.
Plan and manage email marketing campaigns, including audience segmentation, content development, scheduling, and performance analysis.
Conduct market research and competitor analysis to identify emerging trends and new marketing opportunities.
Collaborate with content, design, sales, and other relevant teams to maintain consistent brand messaging.
Update and maintain website content, landing pages, and other digital marketing assets as needed.
Monitor online engagement, messages, comments, reviews, and customer feedback, ensuring timely responses where necessary.
Manage digital marketing budgets and optimize advertising expenditure to maximize return on investment (ROI).
Keep up with evolving digital marketing tools, platform algorithms, industry trends, and best practices.
Perform additional digital marketing duties as assigned by Management.