Logic Go LTD

Job Summary The E-commerce & Digital Marketing Manager will be responsible for managing the day-to-day operations and online growth of the LogicGo e-commerce platform The role combines e-commerce management, social media marketing, digital advertising, content strategy, performance marketing, product promotion, and online sales growth. The selected candidate will initially work as a hands-on individual contributor and will gradually take responsibility for building and managing a dedicated digital and e-commerce team as the business expands Key Responsibilities ✔ Manage the overall day-to-day operations of the LogicGo e-commerce platform, ensuring smooth online business activities and customer experience ✔ Manage, grow, and maintain Facebook, Instagram, TikTok, YouTube, and other relevant digital channels ✔ Develop and execute effective social media marketing and digital marketing strategies to increase brand awareness, traffic, customer engagement, and online sales ✔ Create and manage content calendars, digital campaigns, promotional activities, and social media schedules ✔ Develop engaging product-focused content, including social media posts, Reels, short-form videos, product descriptions, promotional copy, and other e-commerce marketing materials ✔ Plan, launch, monitor, and optimize Meta Ads, Google Ads, and other digital advertising campaigns based on business and sales objectives ✔ Track and analyze key performance indicators such as sales, conversions, ROAS, CPA, CTR, CPC, traffic, leads, and customer acquisition performance ✔ Optimize digital campaigns regularly to improve advertising performance, conversion rates, customer acquisition, and return on marketing investment ✔ Plan and coordinate new product launches, seasonal campaigns, promotional campaigns, special offers, and sales events ✔ Work closely with the Product and Business Teams to identify products with strong online sales potential and develop suitable promotional strategies ✔ Improve product presentation, website content, product pages, customer journey, and conversion funnel to enhance the overall online shopping experience ✔ Monitor competitor activities, market trends, customer behavior, e-commerce trends, social media developments, and digital marketing strategies to identify new growth opportunities ✔ Use AI tools effectively for content creation, market research, campaign planning, competitor analysis, customer insights, and overall marketing productivity ✔ Track and analyze e-commerce sales, website traffic, customer leads, conversion rates, marketing performance, and campaign results ✔ Prepare regular e-commerce, digital marketing, sales, campaign performance, and KPI reports for management ✔ Coordinate with Graphic Designers, Content Creators, Video Editors, Customer Support, Product Teams, and other relevant departments to ensure smooth execution of digital campaigns and online business activities ✔ Initially work as a hands-on digital marketing and e-commerce professional, managing key activities directly and taking ownership of online growth initiatives ✔ Gradually build, manage, train, and supervise a digital marketing and e-commerce team as the business grows ✔ Identify opportunities to improve online sales, customer acquisition, digital brand presence, marketing efficiency, and overall e-commerce performance ✔ Perform other e-commerce, digital marketing, sales, content, and business development-related tasks assigned by management