Responsibilities & Context The Senior Executive – Fire Business will be responsible for driving the growth and expansion of the company's Fire Business by acquiring new customers, identifying potential project opportunities, promoting fire detection, fire alarm, fire suppression, and other fire-safety solutions, and achieving assigned sales targets. The role involves managing the complete sales cycle, from lead generation and opportunity development to quotation follow-ups, negotiations, and order confirmation. Key Responsibilities Business Development Identify potential business opportunities across commercial buildings, industrial facilities, factories, banks, data centers, government projects, and other critical infrastructure. Generate qualified sales leads through market visits, professional networking, referrals, and direct customer engagement. Establish and maintain strong business relationships with consultants, contractors, facility managers, project owners, corporate clients, and system integrators. Develop and expand the company's corporate client portfolio and system-integrator network. Sales & Project Follow-up Promote fire detection, fire alarm, fire suppression, clean-agent, and other fire-protection solutions to prospective customers. Follow up on customer inquiries, Bills of Quantities (BOQs), quotations, technical proposals, commercial offers, and tender submissions. Arrange client meetings, product demonstrations, and project presentations to communicate product features and solution benefits. Monitor sales opportunities throughout the entire process, from initial inquiry and negotiation to order confirmation, while maintaining an updated sales pipeline. Identify upcoming tenders and project opportunities and maintain regular follow-ups with relevant stakeholders. Market & Customer Management Conduct regular visits to existing and prospective clients to understand their project requirements and business needs. Collaborate with technical teams to recommend appropriate fire-safety solutions based on customer specifications and project requirements. Collect and analyze market intelligence regarding competitors, pricing strategies, product demand, and upcoming projects. Develop professional customer relationships and ensure a high level of customer satisfaction. Internal Coordination Coordinate with the Product Manager regarding product selection, availability, pricing, vendor support, and technical product information. Work closely with the Technical Team on site surveys, system design, BOQ preparation, technical submissions, and customer clarifications. Collaborate with commercial and procurement teams on quotation preparation, costing, order processing, and delivery arrangements. Ensure the proper handover of confirmed projects to the respective project management and technical teams for smooth execution. Sales Reporting & Documentation Prepare and submit daily, weekly, and monthly sales activity reports. Maintain comprehensive records of sales leads, customer meetings, quotations, tenders, project progress, and follow-up activities. Provide regular sales forecasts and pipeline updates to the Department Head. Ensure customer details and sales opportunity information are accurately maintained in the company's designated recordkeeping system or CRM.