Easy Fashion Ltd

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize multi-platform digital marketing campaigns that drive brand awareness, customer acquisition, and online sales. Key Responsibilities Multi-Platform Paid Advertising ✔ Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, Google Search, Display, Shopping, Performance Max, and YouTube. ✔ Build, optimize, and manage Meta Ads using Business Manager, including campaign structure, audience targeting, creatives, and budget allocation. ✔ Conduct regular A/B testing to improve campaign performance and maximize return on investment (ROI). Strategy & Campaign Planning ✔ Develop digital marketing strategies aligned with business objectives, sales targets, and brand positioning. ✔ Plan and execute seasonal campaigns, promotional offers, product launches, and marketing initiatives. ✔ Coordinate with the creative and content teams to develop high-performing advertising creatives for fashion and lifestyle audiences. Performance Tracking & Reporting ✔ Monitor and analyze campaign performance using key metrics such as ROAS, CTR, CPC, CPA, CPM, and Conversion Rate. ✔ Prepare weekly and monthly performance reports using Google Analytics 4 (GA4), Meta Business Suite, Google Search Console, and other analytics tools. Audience Research & Targeting ✔ Research, build, and optimize Custom Audiences, Lookalike Audiences, and Remarketing Campaigns across Meta and Google platforms. ✔ Configure and maintain Meta Pixel, Google Tag Manager (GTM), and conversion tracking for accurate performance measurement. E-Commerce & Conversion Optimization ✔ Optimize the complete customer journey and sales funnel to improve conversion rates. ✔ Manage Google Shopping, Dynamic Product Ads (DPA), and other e-commerce advertising campaigns. ✔ Collaborate with the web development team to improve landing pages, product pages, and checkout experiences. Brand Growth & Budget Management ✔ Increase brand awareness, engagement, and customer acquisition through strategic paid marketing initiatives. ✔ Ensure consistent brand messaging across all digital advertising channels. ✔ Manage advertising budgets efficiently and continuously optimize campaigns to reduce CPA, maximize ROAS, and improve overall campaign performance. ✔ Perform any other digital marketing responsibilities assigned by management.