Support the development and implementation of the marketing mix (Product, Price, Promotion, and Place) to achieve business objectives. Assist in preparing, maintaining, and updating technical and commercial product documentation. Contribute to the planning and execution of marketing campaigns, product launches, and promotional materials. Collaborate with internal departments, including Sales, Branding, and Technical teams, to coordinate product-related activities and communications. Support the development of value-based selling tools and compelling product positioning content. Monitor product performance indicators and prepare periodic reports to support management decision-making. Coordination Work closely with the Group Marketing team to plan, coordinate, and execute product-specific promotional campaigns and marketing initiatives.