BitChip Digital

We are looking for a creative, enthusiastic, and detail-oriented Digital Marketing Executive to support the planning, execution, and optimization of digital marketing initiatives for the company's software products and services. Key Responsibilities ✔ Assist in developing and implementing digital marketing strategies across multiple channels, including social media, email marketing, SEO, SEM, and other digital platforms. ✔ Create and publish engaging content for blogs, social media, websites, email campaigns, and newsletters to increase brand awareness and customer engagement. ✔ Conduct market research, competitor analysis, and industry trend analysis to identify new business opportunities and marketing insights. ✔ Develop, organize, and maintain marketing databases, customer information, and campaign records. ✔ Contribute creative ideas for digital marketing campaigns, software product promotions, and brand awareness initiatives. ✔ Assist in planning and executing online promotional campaigns, product launches, and lead generation activities. ✔ Monitor and analyze digital marketing and sales performance data to identify trends and recommend optimization strategies. ✔ Prepare regular reports on campaign performance, website traffic, social media engagement, and lead generation activities. ✔ Collaborate with the Sales, Product, Design, and Content teams to ensure consistent brand messaging and campaign execution. ✔ Stay updated with the latest digital marketing trends, AI-powered marketing tools, SEO best practices, and social media algorithms. ✔ Perform any other marketing or business development responsibilities assigned by the Management.

Job Context We are looking for a professional, customer-focused, and detail-oriented Customer Support Executive (Email Support) to communicate with international customers through email and other online communication channels. The primary responsibility of this role is to provide prompt, accurate, and professional responses while ensuring a high level of customer satisfaction. Key Responsibilities ✔ Respond to customer inquiries promptly and professionally through email. ✔ Write clear, concise, grammatically correct, and professional responses in English. ✔ Communicate with international customers regarding products, services, pricing, features, and other inquiries. ✔ Understand customer requirements and provide accurate information and suitable solutions. ✔ Explain products, services, and their benefits in a simple, professional, and persuasive manner. ✔ Negotiate pricing, discounts, and service options through email while following company policies and guidelines. ✔ Follow up with prospective customers and existing clients to maximize customer engagement and conversion. ✔ Handle customer concerns, complaints, billing inquiries, refund requests, and service-related issues professionally and efficiently. ✔ Manage customer messages received through social media, live chat, websites, and other digital communication channels. ✔ Coordinate with technical, sales, accounts, and product teams whenever specialized support is required. ✔ Maintain accurate records of customer communications, inquiries, and follow-up activities within the company's CRM or support system. ✔ Contribute to improving customer satisfaction, retention, and sales conversion through excellent communication and service quality. ✔ Perform any other customer support or communication-related responsibilities assigned by the Management.

About the Role We are looking for a strategic, data-driven, and results-oriented Digital Marketing Manager (SaaS) to lead all digital marketing initiatives and accelerate the growth of multiple SaaS products. The ideal candidate will own the marketing strategy, execution, and optimization of performance marketing, content marketing, email automation, customer acquisition, and retention while collaborating closely with the Product, Growth, and Technology teams. Key Responsibilities ✔ Develop and execute go-to-market (GTM) strategies for new and existing SaaS products. ✔ Plan, implement, and optimize digital marketing campaigns across SEO, SEM, paid advertising, content marketing, email marketing, and social media channels. ✔ Build and optimize customer acquisition funnels to maximize lead generation, product adoption, and revenue growth. ✔ Track, analyze, and improve key SaaS metrics, including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Monthly Recurring Revenue (MRR), churn rate, activation rate, and conversion rates. ✔ Conduct A/B testing, conversion rate optimization (CRO), and lifecycle marketing initiatives to improve user engagement and retention. ✔ Develop and execute customer retention, onboarding, and email automation campaigns to increase customer lifetime value. ✔ Manage marketing budgets efficiently and optimize spending to achieve predictable, scalable return on investment (ROI). ✔ Lead, mentor, and manage a high-performing marketing team by fostering accountability, collaboration, and continuous improvement. ✔ Collaborate closely with the Founder, Product, Growth, Sales, and Engineering teams to align marketing initiatives with product strategy and business objectives. ✔ Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and recommend data-driven improvements. ✔ Prepare regular performance reports and present actionable insights to management. ✔ Stay updated with the latest SaaS marketing trends, digital marketing technologies, AI-powered marketing tools, and industry best practices. ✔ Perform any other marketing, growth, or business development responsibilities assigned by the Management.