Social Media Specialist

2–5 years of experience in Social Media Management, Digital Marketing, SEO, or a related field.

Experience in E-commerce, advertising/digital agencies, or online businesses will be preferred.

Strong portfolio and proven results may be considered in place of extensive experience.

Hands-on expertise in Facebook, Instagram, TikTok, YouTube, and LinkedIn.

Strong understanding of organic social growth, content strategy, audience engagement, and lead generation.

Proficiency in SEO, keyword research, off-page SEO, backlink building, and website authority development.

Ability to improve reach, engagement, followers, website traffic, search rankings, and inbound leads.

Skilled in content planning, content calendars, captions, hooks, headlines, and CTAs.

Basic knowledge of Reels, Shorts, TikTok content, and visual storytelling.

Ability to coordinate effectively with designers, video editors, and content teams.

Familiarity with Google Analytics/GA4, Google Search Console, SEO tools, and social media analytics.

Ability to track and report SEO and social media KPIs and derive actionable insights.

Strong communication, copywriting, analytical, and problem-solving skills.

Good command of English and Bangla.

Proactive, creative, organized, target-oriented, and capable of working independently.

Manage and strengthen the company’s presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.

Develop and execute social media and content strategies to increase reach, engagement, followers, and leads.

Create content plans, calendars, captions, hooks, headlines, and CTAs for different platforms.

Drive organic social media growth through audience engagement and relevant content.

Implement SEO strategies, including keyword research, off-page SEO, backlink building, and website authority development.

Monitor search trends, competitors, and emerging growth opportunities.

Coordinate with graphic designers, video editors, and content teams to execute digital content.

Support the creation of Reels, Shorts, TikTok videos, and other visual content.

Track website and social media performance using GA4, Google Search Console, SEO tools, and social analytics.

Analyze KPIs such as traffic, rankings, backlinks, reach, engagement, follower growth, inquiries, and leads.

Prepare performance reports and use insights to improve digital marketing and lead-generation strategies.

Stay updated on social media trends, SEO developments, and digital growth practices.