Social Media Executive

✔ Age: 22 to 35 years.

✔ Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube marketing.

✔ Proficiency in Adobe Photoshop, Adobe Illustrator, Canva, and CapCut.

✔ Experience using ChatGPT and other AI-powered content creation tools will be considered an added advantage.

✔ Basic understanding of Meta Business Suite, Facebook Ads Manager, and social media analytics tools.

✔ Excellent English and Bangla writing skills with strong copywriting abilities.

✔ Creative mindset with strong visual storytelling skills and attention to detail.

✔ Excellent communication, presentation, time management, and teamwork skills.

✔ Ability to work under pressure, manage multiple projects, and meet deadlines.

✔ Passion for Travel, Tourism, and Digital Marketing will be considered an added advantage.

Job Context

Trip Designer is seeking a creative, passionate, and performance-driven Social Media Executive to strengthen its digital presence and promote travel products and services across multiple social media platforms. The ideal candidate should have a strong understanding of content marketing, graphic design, video editing, and the latest social media trends to drive brand awareness, audience engagement, and business growth.

Key Responsibilities

✔ Develop, implement, and manage platform-specific social media strategies for Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube, and other emerging platforms.

✔ Plan, create, and publish engaging content, including captions, graphics, carousels, reels, stories, and short-form videos aligned with the company's branding and marketing objectives.

✔ Design creative social media posts, banners, advertisements, and promotional materials using Adobe Photoshop, Adobe Illustrator, Canva, and AI-powered design tools.

✔ Edit high-quality promotional videos and short-form content using CapCut and other professional video editing software.

✔ Collaborate with the Marketing and Sales teams to develop creative campaigns for travel packages, visa services, air tickets, hotels, and other tourism-related services.

✔ Generate innovative content ideas and campaign concepts to increase brand awareness, audience engagement, lead generation, and sales.

✔ Schedule, publish, and optimize social media content while maintaining a consistent content calendar.

✔ Monitor comments, messages, reviews, and social media interactions, ensuring prompt and professional responses to build a positive online community.

✔ Stay updated with the latest social media trends, platform algorithms, AI technologies, and digital marketing best practices.

✔ Track and analyze social media performance using analytics tools, prepare performance reports, and recommend data-driven improvements.

✔ Coordinate with photographers, videographers, designers, and content creators to produce high-quality visual content.

✔ Ensure brand consistency across all published content in terms of tone, style, messaging, and visual identity.

✔ Support seasonal campaigns, promotional events, travel offers, and digital marketing initiatives.

✔ Create engaging creatives and campaign assets to support paid advertising campaigns across digital platforms.

✔ Conduct competitor analysis and identify opportunities to improve audience growth and social media performance.

✔ Maintain an organized archive of creative assets, campaign materials, and content calendars.

✔ Utilize ChatGPT and other AI tools to enhance content creation, copywriting, brainstorming, and overall workflow efficiency.

✔ Perform any other marketing, branding, or digital media responsibilities assigned by the Management.