SEO Specialist - Team Lead

 

• Proven track record of improving organic traffic, qualified leads, conversions, or revenue, preferably in large-scale e-commerce.

• Strong expertise in technical, on-page, off-page, local, and e-commerce SEO.

• Advanced proficiency in GA4, Google Search Console, Google Trends, Keyword Planner, Screaming Frog, Ahrefs, Semrush, or similar tools.

• Good knowledge of HTML, CSS, JavaScript SEO, robots.txt, XML sitemaps, canonical tags, redirects, structured data, and Core Web Vitals.

• Familiarity with Google Merchant Center, product feeds, SEO automation, AI-assisted workflows, and modern search technologies will be an advantage.

• Strong analytical, problem-solving, project management, and leadership skills.

• Excellent written English and Bangla, with strong communication and presentation abilities.

• Up-to-date knowledge of Google algorithm updates, spam policies, search trends, and current SEO practices.

Job Context

Founded in 2011, Gadget & Gear is an Apple Authorized Reseller and one of Bangladesh’s leading multi-brand technology retailers. With 25 premium outlets across Dhaka, Narayanganj, Chattogram, and Sylhet, along with a nationwide e-commerce platform, the company is focused on making genuine technology products accessible to customers across Bangladesh. The SEO Specialist – Team Lead will lead the company’s organic growth initiatives, with a strong focus on e-commerce SEO, search visibility, and converting organic traffic into measurable business results.

Key Responsibilities

• Develop and lead an SEO strategy aligned with traffic, revenue, and brand growth goals.

• Manage and mentor the SEO and Content team, including task allocation, KPI setting, performance reviews, and execution.

• Conduct technical SEO audits and coordinate with developers to resolve crawling, indexing, rendering, speed, Core Web Vitals, canonical, and schema issues.

• Develop keyword strategies for product, category, brand, campaign, store-location, and informational pages based on search intent and business value.

• Optimize product/category pages, metadata, headings, URLs, images, internal linking, filters, and on-page content.

• Establish scalable SEO processes for a large e-commerce website with extensive products, brands, and categories.

• Prepare and review content briefs to ensure accuracy, originality, relevance, brand consistency, and SEO performance.

• Improve visibility across search engines, featured snippets, AI search/answer engines, and local search.

• Implement and validate relevant structured data/schema markup, including Product, Offer, Review, Breadcrumb, Organization, LocalBusiness, and FAQ.

• Track rankings, organic traffic, engagement, conversions, revenue, and ROI using GA4, Google Search Console, and SEO tools.

• Conduct competitor and content-gap analysis to identify new organic growth opportunities.

• Lead ethical link-building, authority-building, and digital PR initiatives to earn quality backlinks and brand mentions.

• Collaborate with E-commerce, Development, Product, Merchandising, Retail, Content, and Digital Marketing teams on SEO initiatives.