Senior Marketing Strategist & Content Development Manager

Job Context

CodeArena connects skilled professionals with job opportunities at leading companies in the USA through training and career support. We are looking for an experienced Marketing Professional to lead marketing strategy and execution across 11 brands, driving impactful campaigns, engaging content, and measurable lead generation.

This is a hands-on leadership role requiring strong English communication, multi-brand management experience, and the ability to work closely with a dedicated graphic designer.

Key Responsibilities

• Develop and execute brand-specific marketing strategies aligned with audience and growth goals.

• Manage campaign calendars, priorities, and deliverables across 11 brands.

• Research customers, competitors, and market trends to improve messaging and offers.

• Create content for websites, landing pages, social media, emails, ads, and lead magnets.

• Develop video ad concepts, hooks, scripts, storyboards, and CTAs for Meta campaigns.

• Build and optimize lead-generation funnels in GoHighLevel, including landing pages, forms, email/SMS workflows, and CRM pipelines.

• Plan, launch, and optimize Facebook and Instagram advertising campaigns.