Senior Executive (Brand)

Akij Bakers Limited is one of the leading bakery companies in Bangladesh, specializing in the production and distribution of high-quality bakery products. Established in 2020 as an integral part of Akij INSAF, the company has rapidly expanded its presence in the bakery industry and established itself as a trusted name among consumers.

The company is dedicated to delivering fresh, delicious, and high-quality bakery products, including biscuits, bread and buns, cakes, and snacks. Its popular brands include Bakeman’s, Funtastic, FAST, Yum, and Hi5. By using premium-quality ingredients and modern manufacturing technologies, Akij Bakers Limited strives to maintain the highest standards of quality and customer satisfaction.

We are currently seeking a dynamic, enthusiastic, and results-oriented professional to join our team as Assistant Manager (Brand). The successful candidate will be responsible for the following key areas:

- Brand Creation and Launch: Lead the development and launch of new brands, from generating creative brand names to establishing distinctive brand identities and managing the overall brand introduction process.

- Strategic Brand Development: Formulate and implement effective brand strategies that strengthen market positioning, differentiate products from competitors, and drive sustainable business growth.

- Brand Awareness and Promotion: Develop and execute innovative marketing campaigns, digital engagement initiatives, and compelling brand communication strategies to enhance brand visibility and strengthen brand recognition.

- Consumer Engagement: Design and implement consumer-centric initiatives to attract, engage, and retain customers through social media marketing, influencer collaborations, and other relevant communication channels.

- Market Expansion and Penetration: Identify new market opportunities, implement strategies to increase market share, and strengthen brand presence across existing and emerging market segments.

- Cross-functional Collaboration and Leadership: Work closely with the marketing, sales, and product development teams to ensure consistent brand execution across all consumer touchpoints. Provide effective leadership, encourage collaboration, and contribute to achieving the organization’s overall business objectives.