Senior Executive / Assistant Manager - Digital Marketing Strategy

We are looking for a highly motivated, performance-driven, and strategic Senior Executive / Assistant Manager – Digital Marketing Strategy to lead and execute our digital marketing initiatives. The ideal candidate should have strong hands-on expertise in Meta Ads, Google Ads, SEO, Performance Marketing, and YouTube SEO, with a proven ability to generate quality leads, optimize campaigns, and deliver measurable business results.

Key Responsibilities

✔ Develop and implement data-driven digital marketing strategies aligned with business objectives to increase brand awareness, customer engagement, lead generation, and overall business growth.

✔ Plan, execute, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads.

✔ Develop and implement effective SEO and Performance Marketing strategies to improve organic visibility, website traffic, lead generation, and conversions.

✔ Manage campaign budgets, audience targeting, bidding strategies, ad creatives, messaging, and conversion funnels.

✔ Continuously optimize campaigns to improve key performance metrics, including ROI, ROAS, CPL, CPA, CTR, and conversion rates.

✔ Develop and execute lead-generation and conversion-focused campaigns based on business goals and target audiences.

✔ Conduct A/B testing of ad creatives, audience segments, ad copies, landing pages, and campaign strategies to identify the best-performing combinations.

✔ Develop and implement comprehensive SEO strategies to improve keyword rankings, organic visibility, website traffic, and lead generation.

✔ Manage and optimize YouTube SEO, including video titles, descriptions, keywords, tags, thumbnails, metadata, and content optimization.

✔ Monitor and analyze campaign, SEO, website, and social media performance and prepare regular performance reports for management.

✔ Analyze customer behavior, campaign data, search trends, audience insights, and market trends to identify new growth opportunities.

✔ Work closely with Content, Creative, Sales, and other relevant teams to ensure effective execution of digital marketing campaigns and strategies.

✔ Manage and coordinate social media marketing activities while ensuring consistency with overall brand positioning and business objectives.

✔ Conduct regular competitor analysis and identify emerging opportunities in digital marketing, SEO, paid advertising, and business growth.

✔ Track changes in Meta and Google advertising platforms, search engine algorithms, YouTube algorithms, and industry trends and adjust strategies accordingly.

✔ Take ownership of campaign performance and continuously explore new tools, platforms, strategies, and optimization techniques to achieve sustainable digital growth.