Media Buyer & Performance Marketing Specialist

Requirements

• Minimum 3 years of hands-on experience in Media Buying/Performance Marketing.

• Proven experience managing at least USD 500/day in paid advertising.

• Strong hands-on expertise in Meta Ads and Google Ads.

• Experience with TikTok Ads and YouTube Ads will be preferred.

• Strong understanding of lead generation, conversion funnels, retargeting, and campaign scaling.

• Practical knowledge of Meta Pixel, CAPI, GA4, GTM, and conversion tracking.

• Strong analytical and problem-solving skills.

• Ability to work independently and take ownership of campaign performance.

• Must be able to demonstrate previous campaign experience, managed budgets, and measurable results.

Company: Deyal Ltd.
Location: Dhaka
Employment Type: Full-Time
Experience: Minimum 3 Years
Salary: BDT 70,000 – 100,000/month
Performance Bonus/KPI: Based on actual results

Job Context

Deyal Ltd. is seeking an experienced Media Buyer & Performance Marketing Specialist to manage and optimize paid advertising across Meta, Google, YouTube, TikTok, and other relevant platforms. The role involves handling advertising budgets of up to USD 1,000 per day, with a strong focus on data-driven decision-making, campaign efficiency, and measurable business results.

Key Responsibilities

• Plan, launch, optimize, and scale paid advertising campaigns across multiple platforms.

• Manage daily advertising budgets of up to USD 1,000.

• Develop lead generation, conversion, and retargeting campaigns.

• Conduct audience, competitor, and market opportunity research.

• Test different audiences, offers, creatives, and campaign strategies.

• Monitor key metrics including CPL, CPA, conversion rate, ROAS, and lead quality.

• Identify underperforming campaigns and take timely corrective actions.

• Scale successful campaigns while maintaining cost efficiency.

• Collaborate with the Creative Team to guide creative, hook, and offer testing.

• Maintain accurate tracking using Meta Pixel, CAPI, GA4, GTM, and relevant tools.

• Prepare performance reports and recommend areas for further testing and improvement.