Executive/Senior Executive - Campaign & Content Production (Fashion Retail - Sailor)

• Possess solid capabilities in managing and executing marketing campaigns.

• Understand the dynamics of photography, video creation, and digital content.

• Demonstrate strong multitasking skills and effective project management.

• Plan financial budgets and handle coordination with external vendors.

• Communicate ideas clearly and deliver compelling presentations.

• Thrive under tight timelines within a fast-moving workplace.

Campaign Planning & Pre-Production

• Plan and execute cohesive marketing campaigns that support business and brand goals.

• Create campaign briefs, concepts, presentations, and production strategies.

• Manage product sourcing, styling, locations, props, and logistical details.

• Formulate detailed production schedules, budgets, and resource allocation.

• Direct and coordinate creative teams, including photographers, videographers, agencies, and vendors.

• Secure required approvals prior to launching production.

• Maintain strict alignment with brand guidelines and project timelines. 

Campaign Production Management

• Oversee photography, videography, digital content, and campaign productions.

• Direct creative teams during shoots to guarantee seamless execution.

• Monitor quality, timelines, and deliverables while resolving on-site production issues.

• Keep campaign production expenditures within authorized budgets.

Post-Production & Content Delivery

• Coordinate post-production workflows, including photo and video editing, motion graphics, retouching, and final artwork.

• Review and approve all creative deliverables to ensure high quality and brand alignment.

• Guarantee the punctual delivery of campaign videos, product photos, social media content, digital ads, and marketing materials.

• Maintain well-structured digital asset libraries and detailed production records.

Brand Ambassador & Celebrity Management

• Execute engagement programs for brand ambassadors and celebrities.

• Coordinate talent for campaigns, launches, events, store openings, and brand activations.

• Manage contracts, schedules, deliverables, and ongoing communications.

• Ensure talent consistently reflects the brand image and communication guidelines.

• Review performance and campaign effectiveness for all ambassadors.

Talent & Vendor Management

• Source and manage models, influencers, photographers, videographers, stylists, makeup artists, and other creative professionals.

• Negotiate commercial terms, contracts, usage rights, and specific deliverables.

• Coordinate talent participation across campaigns, photoshoots, events, and various productions.

• Build and maintain a reliable database of creative talents and production partners.

• Develop long-term relationships with agencies and industry vendors.

Product Coordination for Campaigns

• Coordinate products required for marketing activities, content creation, and promotional campaigns.

• Liaise with Fashion Design, Merchandising, Product Development, Production, Warehouse, and Retail teams to guarantee product availability prior to events and shoots.

• Manage product tracking, physical movement, and post-shoot returns while maintaining precise logs of product details and campaign records.

E-Commerce Production Management

• Plan and manage e-commerce model and flat-lay photoshoots, including the creation of schedules, shot lists, styling plans, and production calendars.

• Coordinate and direct photographers, stylists, retouchers, and other creative team members.

• Evaluate image quality and brand consistency while tracking approvals, editing progress, and digital platform uploads.

• Ensure the punctual delivery of all finalized e-commerce assets.

Budget, IOU & Financial Coordination

• Prepare production budgets and estimated campaign costs.

• Process IOUs for marketing and production requirements.

• Gather all invoices, bills, price quotations, and necessary documentation.

• Partner with the finance team to handle vendor payments and account settlements.

• Track campaign spending against the authorized budget allocations.

• Keep precise financial logs and ensure prompt closure of outstanding IOUs.

Public Relations (PR) Management

• Support the implementation of PR strategies that align with marketing goals.

• Create press releases, media kits, corporate narratives, and communication materials.

• Manage media interviews, press conferences, product launches, and brand events.

• Cultivate relationships with journalists, media outlets, influencers, and PR agencies.

• Track media coverage, brand sentiment, and PR performance while assisting with crisis communication and corporate reputation.