Digital Marketing Officer

Key Responsibilities

• Manage social media content, inboxes, comments, SEO activities, website updates, content calendars, audience engagement, confidential information, and daily reports.

• Create and publish video content, manage paid advertising campaigns, monitor campaign performance, analyze competitors, develop marketing ideas, attend training sessions, and report to Management.

• Plan and publish content for special occasions, prepare campaign and social media performance reports, and analyze SEO, website traffic, and conversion data.

• Optimize digital content, recommend effective marketing strategies, and identify opportunities to control costs and improve campaign efficiency.

• Evaluate digital marketing strategies, monitor brand growth, conduct SEO audits, assess campaign performance and ROI, and develop long-term plans for digital brand development.

• Assist senior management with external communications and the preparation of marketing materials.