Digital Marketing Manager

• Strong expertise in Sales & Marketing, Business Development, Relationship Management, Key Account Management, Corporate Sales & Marketing, Land Sales, and Property Sales & Marketing.
• Relevant experience in Business Development, Corporate Marketing, and Sales.
• Proficiency in Google Ads, Meta Business Suite, Google Analytics, and CRM platforms.
• Strong copywriting skills with basic graphic design experience using Canva, Adobe, and CapCut.
• Experience in relevant industries such as Real Estate, Property Development, Land Development, or Market Research.
• 5–6 years of professional experience in marketing, preferably within the real estate, property, or land marketing sector.
• Strong knowledge of digital marketing, including SEO, content marketing, social media marketing, and paid advertising for real estate businesses.
• Proven ability to develop and implement effective marketing strategies specifically tailored to the land and property development sector.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong analytical and problem-solving abilities, with the capacity to make data-driven marketing decisions.

Job Context

Purbachal Eastwood City is seeking a results-oriented Digital Marketing Manager to lead digital marketing initiatives, strengthen brand visibility, and drive sales growth within the real estate and land development industry. The ideal candidate will be responsible for developing data-driven marketing strategies, maximizing audience reach and engagement, and attracting potential land buyers and investors. This position requires a strong combination of strategic thinking, creative campaign execution, and analytical expertise to establish the brand as a leading player in the market.

Job Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with the company’s land sales and business objectives.

• Monitor market trends, customer behavior, and competitor activities to identify new opportunities and improve marketing performance.

• Work closely with the creative team to plan and produce engaging campaigns targeted toward prospective land buyers and investors.

• Manage key digital marketing activities, including SEO, Google Ads, Meta Ads, email marketing, content marketing, and copywriting.

• Create engaging email newsletters, property-focused visual content, promotional graphics, and video walkthroughs.

• Plan, coordinate, and monitor marketing campaigns across digital, print, social media, and outdoor advertising channels.

• Develop, launch, and optimize paid advertising campaigns across Google, Facebook, and Instagram.

• Optimize website content and landing pages to improve search rankings for high-intent real estate-related keywords.

• Conduct ongoing market research to understand industry developments, customer preferences, and changes in the real estate market.

• Develop effective content plans for social media platforms, blogs, email campaigns, and promotional materials.

• Create and implement marketing and sales strategies designed to generate qualified leads, increase land sales, and strengthen customer engagement.

• Monitor campaign results and analyze key performance metrics to provide actionable insights and recommendations for improving ROI.

• Manage the marketing budget and strategically allocate resources to maximize lead generation and campaign effectiveness.

• Coordinate with the sales team to ensure marketing activities support sales targets and customer acquisition goals.

• Maintain consistent brand positioning across all marketing channels and adjust strategies as needed to strengthen market presence.