Digital Marketing & Lead Generation Specialist

Cognova IT is looking for a result-oriented Digital Marketing & Lead Generation Specialist to plan, execute, monitor, and optimize digital marketing campaigns that generate qualified B2B leads and support business growth.

The ideal candidate should have practical experience in Meta/Facebook & Instagram Ads, Google Ads, LinkedIn Marketing, Social Media Management, Lead Generation, Campaign Analytics, Audience Targeting, Remarketing, and Sales Funnel Optimization.

The role will work closely with the Sales and Management teams to promote Cognova IT’s software products and IT services, increase online visibility, generate potential B2B customers, and convert digital traffic into meaningful business opportunities.

Key products and services include School & College ERP, Business ERP, POS Software, Custom Software Development, Mobile Applications, Website Development, Business Automation, Digital Marketing Services, and other IT solutions.

Key Responsibilities

✔ Plan and execute digital marketing strategies aligned with sales and business development goals.

✔ Create, manage, monitor, and optimize Meta, Facebook, and Instagram advertising campaigns.

✔ Plan and manage Google Ads, including Search, Display, and remarketing campaigns where applicable.

✔ Generate qualified B2B leads for software products and IT services.

✔ Conduct audience research based on industry, business category, location, company size, job title, interests, and customer behavior.

✔ Develop targeted campaigns for schools, colleges, diagnostic centers, hospitals, real estate and construction companies, retail businesses, corporate organizations, and other potential customer segments.

✔ Manage and grow Cognova IT’s presence across Facebook, LinkedIn, Instagram, YouTube, and other relevant digital platforms.

✔ Develop campaign plans, promotional concepts, ad copies, headlines, CTAs, social media content, and lead-generation materials.

✔ Coordinate with graphic designers, video editors, developers, and content creators to develop effective marketing assets.

✔ Develop and optimize lead-generation campaigns, landing pages, enquiry forms, and conversion funnels.

✔ Track leads generated through Facebook, Google, LinkedIn, website forms, WhatsApp, Messenger, phone calls, and other digital channels.

✔ Maintain accurate lead data and coordinate with the Sales team for timely follow-up.

✔ Track the complete customer journey from campaign source → enquiry → meeting/demo → proposal → conversion.

✔ Develop and optimize sales funnels for different products and customer segments.

✔ Set up and optimize remarketing/retargeting campaigns for website visitors and previous prospects.

✔ Continuously test and optimize audiences, creatives, ad copy, placements, bidding strategies, and landing pages.

✔ Conduct A/B testing on advertisements, creatives, headlines, offers, and landing pages.

✔ Monitor key performance metrics including CPL, CPC, CTR, CPM, Conversion Rate, ROAS, Lead Quality, and Customer Acquisition Cost.

✔ Prepare weekly and monthly digital marketing and lead-generation performance reports.

✔ Analyze campaign data and recommend strategies to improve lead quality and reduce acquisition costs.

✔ Conduct competitor analysis, market research, and customer behavior analysis to identify new marketing opportunities.

✔ Support SEO and website traffic growth initiatives in coordination with the website and content teams.

✔ Assist in developing social media posts, promotional campaigns, product presentations, case studies, client success stories, and other marketing materials.

✔ Promote customer testimonials, completed projects, product demonstrations, and company achievements through digital channels.

✔ Develop digital campaigns for product launches, promotional offers, events, seminars, demonstrations, and business meetings.

✔ Use LinkedIn to identify relevant companies, decision-makers, business owners, IT managers, school administrators, and other prospective clients.

✔ Support email, WhatsApp, Messenger, and other digital communication campaigns for lead nurturing.

✔ Maintain and update databases of potential customers generated through online campaigns and market research.

✔ Work closely with the Sales team to evaluate lead quality and continuously improve targeting and campaign strategies.

✔ Support Management in evaluating marketing channels and advertising budgets based on measurable results.

✔ Implement and monitor Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, UTM parameters, and other analytics tools where required.

✔ Monitor the company website and digital channels to identify opportunities for improving traffic, engagement, and conversion rates.

✔ Maintain consistent Cognova IT brand identity and communication across digital platforms.

✔ Stay updated with changes in Meta Ads, Google Ads, LinkedIn, SEO, AI-powered marketing tools, and emerging digital marketing trends.

✔ Use relevant AI tools for content ideation, campaign research, marketing automation, data analysis, and productivity.

✔ Perform other digital marketing, lead-generation, and business-growth activities assigned by Management.