Digital Marketing Lead

✔ Age: 25 to 50 years.

✔ Professional Experience: 3–7 years of practical experience in digital marketing, preferably in an agency or in-house marketing environment.

✔ Advertising Skills: Proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.

✔ SEO Expertise: Strong understanding of SEO strategies and hands-on experience with tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.

✔ Analytics & Reporting: Proficiency in Google Analytics (GA4) and reporting tools such as Looker Studio.

✔ Leadership & Communication: Excellent leadership abilities and strong written and verbal communication skills.

As a Digital Marketing Lead, you will oversee the planning and execution of multi-channel digital marketing campaigns designed to generate quality leads, strengthen brand visibility, and drive business growth for multiple clients. This role is ideal for a performance-driven professional who enjoys working with data, exploring emerging technologies, testing new strategies, and helping brands achieve measurable success in the digital landscape.

Key Responsibilities

✔ Plan, manage, and execute paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.

✔ Conduct keyword research, analyze campaign performance, optimize marketing strategies, and perform on-page SEO, off-page SEO, and technical SEO audits.

✔ Monitor key performance indicators (KPIs), analyze data using Google Analytics 4 (GA4), and prepare comprehensive client reports and performance dashboards.

✔ Support A/B testing, Conversion Rate Optimization (CRO), and marketing funnel improvement initiatives.

✔ Monitor emerging digital marketing trends and develop innovative ideas to improve client campaign performance.

✔ Manage project schedules, deadlines, and deliverables in coordination with account management and creative teams.

✔ Leverage AI-powered tools to improve content creation efficiency, quality, and overall marketing productivity.

✔ Collaborate with content strategists and marketing professionals to develop and execute effective campaign strategies.

✔ Work closely with the Sales team, providing technical marketing insights and expertise to support client acquisition and business development.

✔ Stay updated on the latest design trends, AI tools, digital marketing technologies, and video marketing techniques.