Digital Marketing Executive

✔ Age: 25 to 35 years

✔ Minimum 1–3 years of relevant experience in Digital Marketing, Performance Marketing, B2B Marketing, Lead Generation, or Software/ERP Marketing will be preferred

✔ Hands-on experience with Facebook Ads, Google Ads, LinkedIn Marketing, and digital lead generation campaigns

✔ Strong understanding of B2B lead generation, customer acquisition, conversion optimization, and digital marketing analytics

✔ Practical knowledge of SEO, SEM, landing page optimization, Google Analytics, conversion tracking, and remarketing

Job Summary

The selected candidate will be responsible for planning and executing B2B digital marketing strategies to promote Somikoron ERP and software solutions, generate qualified business leads, and support customer acquisition across multiple industries

The role will focus on digital marketing, B2B lead generation, Facebook and Google Ads, social media marketing, SEO, SEM, landing page optimization, CRM lead management, remarketing, and marketing performance analysis

Key Responsibilities

✔ Develop and execute B2B digital marketing strategies and campaigns to promote Somikoron ERP and software products

✔ Generate qualified B2B leads through Facebook, Google, LinkedIn, search engines, social media, and other relevant digital marketing channels

✔ Plan, launch, monitor, and optimize Facebook Ads, Instagram Ads, and Google Ads campaigns for lead generation, software demos, and customer acquisition

✔ Manage company social media platforms and develop engaging content to increase brand awareness, audience engagement, product interest, and lead generation

✔ Create and implement content marketing strategies for ERP software, business management solutions, product features, case studies, and promotional campaigns

✔ Conduct market research, competitor analysis, customer research, and audience targeting to identify new business opportunities and improve campaign effectiveness

✔ Develop targeted marketing strategies for potential B2B customers in Real Estate, Construction, Trading, Manufacturing, Retail, Distribution, and other business sectors

✔ Plan, develop, and optimize landing pages, lead forms, website content, SEO, SEM, and conversion tracking to improve digital marketing performance

✔ Monitor key marketing metrics including CPL, lead quality, CTR, conversion rate, demo requests, customer acquisition, and campaign ROI

✔ Analyze campaign and customer data to identify high-performing channels, audiences, keywords, creatives, and marketing campaigns

✔ Work closely with the Sales Team to qualify leads, arrange product demos, improve lead nurturing, and convert marketing-generated leads into customers

✔ Manage and track leads through the CRM system, ensuring accurate lead information, follow-up status, source tracking, and conversion data

✔ Develop and execute remarketing, retargeting, email marketing, and lead-nurturing campaigns to re-engage potential customers and improve conversion rates

✔ Support the planning and execution of ERP/software product launches, promotional campaigns, webinars, demos, and other digital marketing initiatives

✔ Stay updated with the latest B2B marketing trends, Google Ads, Meta Ads, LinkedIn Marketing, SEO, AI marketing tools, analytics platforms, and digital advertising technologies

✔ Prepare regular digital marketing performance reports and provide actionable recommendations to management

✔ Perform other digital marketing, lead generation, content marketing, CRM, and business development support activities assigned by management