Digital Marketing Executive

• Solid understanding of digital marketing principles, social media platforms, and content marketing strategies.
• Hands-on experience with Canva or similar graphic design tools for creating engaging promotional materials.
• Basic to intermediate video editing skills using CapCut or other video editing software.
• Excellent written and verbal communication skills with strong presentation abilities.
• Creative mindset with the ability to develop compelling content and innovative marketing ideas.
• Strong organizational, time management, and multitasking skills.
• Ability to work independently while collaborating effectively within a team environment.
• Eagerness to learn new digital marketing trends, tools, and technologies.
• Detail-oriented with a proactive and results-driven approach to work.

Smart Software Ltd. is one of Bangladesh’s leading software development companies, delivering innovative ERP, HRM, Accounting, and customized business software solutions. We are seeking a creative, proactive, and results-driven Digital Marketing Executive to strengthen our marketing team and help expand our digital presence.

Key Responsibilities

• Develop, publish, and manage engaging content across social media platforms, the company website, and blogs.
• Design eye-catching marketing materials, banners, and promotional graphics using Canva or similar design tools.
• Create, edit, and produce short promotional videos and reels using CapCut or other video editing software.
• Plan, execute, and optimize digital marketing campaigns across platforms such as Facebook, Google Ads, YouTube, and other relevant channels.
• Ensure consistent brand identity and maintain a strong online presence across all digital platforms.
• Assist in implementing SEO strategies to improve website visibility and organic traffic.
• Support email marketing campaigns, including content creation, audience segmentation, and performance tracking.
• Work closely with the marketing and creative teams to develop and execute impactful promotional campaigns.
• Monitor campaign performance and provide insights to improve engagement, reach, and conversion.