Digital Growth Marketing Executive (Real Estate)

✔ Age: 26 to 36 years.

✔ Hands-on experience managing and optimizing digital advertising campaigns using Meta Ads Manager and Google Ads.

✔ Basic understanding of LinkedIn Ads and B2B digital advertising strategies.

✔ Practical experience using CRM platforms such as HubSpot, Zoho CRM, Salesforce, ClickUp CRM, Bitrix24, or similar customer relationship management systems.

✔ Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and search performance monitoring.

✔ Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for website analytics, event tracking, and campaign performance measurement.

✔ Proficiency in Microsoft Excel or Google Sheets for data analysis, reporting, dashboard creation, and performance tracking.

✔ Experience with marketing automation platforms, email marketing tools, and lead nurturing workflows will be considered an advantage.

✔ Strong analytical and problem-solving skills with the ability to interpret marketing data and generate actionable business insights.

✔ Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across Sales, Marketing, and Technical teams.

✔ Self-motivated, detail-oriented, and capable of managing multiple campaigns and priorities while meeting deadlines.

✔ Passion for digital marketing, business growth, CRM optimization, and continuous learning of emerging marketing technologies and AI-powered marketing tools.

Job Context

We are looking for a proactive, analytical, and results-driven Digital Growth & CRM Executive to support our real estate marketing and sales operations. The ideal candidate will be responsible for generating qualified leads, managing digital advertising campaigns, maintaining CRM systems, optimizing digital presence, and delivering data-driven insights that contribute to business growth.

This role is ideal for an early-career or mid-level professional with hands-on experience in digital marketing, CRM management, and performance analytics, along with a passion for driving measurable business results.

Key Responsibilities

Lead Generation & Performance Marketing

✔ Generate qualified real estate leads through digital marketing channels.

✔ Plan, execute, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn.

✔ Continuously improve campaign performance to maximize lead quality while reducing cost per lead (CPL).

✔ Develop and implement lead nurturing strategies and automated workflows to improve lead conversion.

✔ Coordinate closely with the Sales Team to ensure timely lead allocation, follow-up, and conversion.

CRM Management & Sales Funnel Monitoring

✔ Maintain, update, and manage CRM databases with accurate customer and sales information.

✔ Track lead status, customer interactions, and sales pipeline progression throughout the customer journey.

✔ Ensure proper lead assignment, follow-up tracking, and CRM process compliance.

✔ Monitor CRM data quality and recommend improvements to optimize sales and marketing workflows.

✔ Prepare CRM performance reports, pipeline analysis, and sales funnel insights for management.

SEO, GEO & Digital Presence Optimization

✔ Support SEO initiatives, including keyword research, on-page optimization, technical SEO recommendations, and content optimization.

✔ Implement Generative Engine Optimization (GEO) strategies to improve visibility across AI-powered search platforms and search engines.

✔ Monitor website traffic, search rankings, user behavior, and lead generation performance using analytics tools.

✔ Collaborate with the Content and Web Development teams to improve organic reach, website performance, and search visibility.

Content Strategy & Digital Marketing

✔ Assist in developing and executing digital content strategies aligned with business objectives.

✔ Manage website updates, landing pages, blogs, campaign content, and other digital marketing assets.

✔ Coordinate with Designers, Videographers, and Content Creators to execute marketing campaigns effectively.

✔ Ensure brand consistency across all digital marketing channels and communication materials.

Analytics, Monitoring & Reporting

✔ Track, monitor, and analyze key marketing, sales, and digital performance KPIs.

✔ Prepare weekly, monthly, and campaign-specific performance reports for management.

✔ Monitor campaign ROI, CPL, customer acquisition cost (CAC), conversion rates, and other performance metrics.

✔ Provide actionable recommendations based on data analysis to improve marketing effectiveness and business growth.

✔ Support strategic marketing planning through data-driven insights, competitor analysis, and market trend monitoring.

General Responsibilities

✔ Stay updated with the latest digital marketing trends, CRM technologies, AI-powered marketing tools, and industry best practices.

✔ Collaborate with cross-functional teams to ensure smooth execution of marketing initiatives and business objectives.

✔ Perform any other digital marketing, CRM, business growth, or analytics-related responsibilities assigned by the Management.