Tirzok Private Limited

Job Overview We are seeking a highly motivated and results-driven Digital Marketing Executive to develop, implement, and optimize digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate should have hands-on experience in digital advertising, SEO, social media marketing, content marketing, analytics, and marketing automation. Key Responsibilities Digital Marketing Strategy & Campaign Management Develop, execute, and continuously optimize digital marketing strategies to increase brand visibility, website traffic, lead generation, and revenue growth. Plan and manage integrated marketing campaigns across multiple digital channels. Align marketing initiatives with business goals and growth objectives. Identify new digital opportunities and emerging market trends to maximize campaign performance. Performance Marketing & Paid Advertising Plan, launch, manage, and optimize paid advertising campaigns across: Google Ads Facebook Ads Instagram Ads LinkedIn Ads YouTube Ads Other digital advertising platforms Monitor campaign performance and optimize targeting, bidding, creatives, and conversion funnels. Manage PPC (Pay-Per-Click) campaigns to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS). Conduct A/B testing to improve ad performance and conversion rates. Content Marketing & Brand Communication Develop and oversee content marketing strategies that support brand positioning and customer engagement. Create and manage: Website Content Blog Articles Social Media Content Email Campaigns Promotional Materials Landing Pages Ensure content aligns with brand guidelines and marketing objectives. Coordinate with content creators, designers, and developers for campaign execution. Social Media Marketing Manage and grow the company’s social media presence across multiple platforms. Create content calendars and publishing schedules. Monitor audience engagement, customer interactions, and brand sentiment. Develop social media campaigns to increase reach, engagement, and follower growth. Analyze social media performance metrics and recommend improvements. Search Engine Optimization (SEO) Develop and implement on-page, off-page, and technical SEO strategies. Conduct keyword research and competitor analysis. Improve website rankings on search engines through SEO best practices. Optimize website content, metadata, and user experience for better organic visibility. Monitor SEO performance using industry-standard tools. Website Optimization & Analytics Monitor and improve website performance, user experience, and conversion rates. Analyze website traffic, user behavior, and engagement metrics. Implement conversion rate optimization (CRO) strategies. Work closely with development teams to enhance website functionality and performance. Marketing Analytics & Reporting Track and measure campaign performance using tools such as: Google Analytics Google Search Console Meta Business Suite LinkedIn Analytics Marketing Automation Platforms Generate regular reports and dashboards. Provide actionable insights and recommendations based on performance data. Analyze customer acquisition costs, conversion rates, and marketing ROI. Lead Generation & Conversion Optimization Generate, qualify, and nurture marketing-qualified leads (MQLs). Collaborate with sales and business development teams to improve lead conversion rates. Design and optimize lead generation funnels. Implement strategies to increase customer acquisition and retention. Market Research & Competitive Analysis Conduct market research to identify industry trends and customer preferences. Analyze competitor activities, digital strategies, and market opportunities. Provide insights that support marketing and business development decisions. Email Marketing & Marketing Automation Plan and execute email marketing campaigns. Develop customer engagement and retention programs. Manage marketing automation workflows and lead nurturing campaigns. Monitor email performance metrics including open rates, click-through rates, and conversions. Budget Management & Resource Planning Manage digital marketing budgets effectively. Allocate resources to maximize campaign performance and ROI. Monitor campaign expenditures and ensure budget compliance. Prepare marketing forecasts and performance projections. Cross-Functional Collaboration Work closely with: Sales Team Business Development Team Design Team Content Team Product Team Development Team Ensure consistent brand messaging across all marketing channels. Support business growth through collaborative marketing initiatives. Continuous Learning & Innovation Stay updated with the latest: Digital Marketing Trends SEO Updates Advertising Platforms Marketing Technologies AI Marketing Tools Industry Best Practices Recommend innovative marketing solutions to maintain competitive advantage.