AGM / DGM (Sales)

• Minimum 15 years of progressive sales experience, with substantial experience in managerial and leadership positions.
• Willingness to work beyond regular office hours when necessary to achieve organizational objectives.
• Strong expertise in sales strategy development and execution.
• Proven experience in business development, market expansion, and revenue generation.
• Excellent leadership, team management, and people development capabilities.
• Strong expertise in managing key accounts and maintaining strategic customer relationships.
• Excellent negotiation, influencing, and stakeholder management skills.
• Strong financial understanding and commercial business acumen.
• Ability to analyze market trends, customer behavior, competitor activities, and business opportunities.
• Proficiency in CRM platforms, sales analytics, reporting, and data-driven sales management.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical, problem-solving, and decision-making abilities.

Key Performance Indicators (KPIs):

• Revenue and sales growth.
• Achievement of assigned sales targets.
• Gross profit margin and profitability.
• New customer acquisition rate.
• Customer retention and repeat business.
• Sales team productivity and overall performance.
• Growth in market share and market penetration.
• Accuracy of sales forecasts and projections.
• Collection efficiency and receivables management.
• Customer satisfaction and service quality ratings.

Reporting Relationship:

• Reports directly to the Managing Director / CEO / Senior Management, as applicable.
• Responsible for providing regular sales performance reports, forecasts, market intelligence, and strategic recommendations to senior management.

Job Purpose

The position is responsible for leading and executing the organization’s overall sales strategy to drive sustainable revenue and profit growth. The role will oversee sales planning, business development, market expansion, key account management, sales team performance, and customer relationship management while ensuring the achievement of business targets, customer satisfaction, and profitability.

Key Responsibilities

• Develop and implement effective sales strategies to achieve revenue, volume, and profitability targets.

• Identify and develop new business opportunities, markets, customer segments, and strategic partnerships.

• Prepare annual sales plans, budgets, forecasts, and business development strategies.

• Analyze market trends, competitor activities, customer requirements, and industry developments to identify growth opportunities.

• Develop appropriate pricing, promotional, and sales initiatives to maximize market penetration and revenue.

• Set sales targets and monitor individual and team performance against established KPIs.

• Establish and continuously improve sales policies, procedures, processes, and best practices.

• Analyze sales performance reports and KPIs and take corrective actions to improve overall sales effectiveness.

• Prepare and present weekly, monthly, quarterly, and annual sales reports and performance updates to senior management.

• Ensure effective sales pipeline management, accurate forecasting, and timely achievement of sales targets.

• Build and maintain strong relationships with key customers, distributors, dealers, and strategic business partners.

• Lead major negotiations and manage high-value contracts and strategic accounts.

• Address customer concerns promptly and implement initiatives to ensure high levels of customer satisfaction and retention.

• Develop and execute long-term customer relationship and retention strategies.

• Lead the recruitment, training, mentoring, and development of sales managers and sales teams.

• Conduct regular performance reviews, coaching sessions, and capability development programs.

• Develop and implement appropriate incentive and motivation programs to enhance sales team performance.

• Foster a high-performance, target-oriented, and customer-focused sales culture across the organization.

• Prepare, control, and manage the sales budget while ensuring optimal utilization of resources.

• Monitor sales profitability, margins, expenses, and overall financial performance against approved targets.

• Recommend and implement initiatives to improve sales productivity, operational efficiency, and profitability.

• Ensure compliance with company policies, procedures, applicable laws, and relevant industry regulations.

• Conduct regular field visits and on-site observations to monitor market conditions, customer engagement, sales activities, and team performance.

• Ensure accurate maintenance of sales forecasts, customer information, sales records, and CRM data.

• Provide strategic sales insights and recommendations to senior management to support business growth and market expansion.